Table 1: Cost estimation
Table 1 shows the estimated costs for the production of the coffee machine and the designed pods. All raw materials, components and transportation costs are taken as an average price per market. Alibaba [1], the B2B (business-to-business) e-commerce platform is the main online sourcing portal, through which the raw materials have been sourced.
More calculations regarding the total price per machine and per pod were computed and analysed, predicting an average cost of 35,01 $ per machine and 0,03304 $ per a whole set of 5 capsules. As for the production costs, the comparison of prices for labour hours on the market estimated an average for the chosen cost of 13$/hour. [2]
The coffee machine is produced by injection moulding (see figure 1). The mould and materials are imported from China and the injection moulding takes place in Portugal. This is done to optimize the cost. After the injection moulding and incorporating all the elements of the coffee pods(fig 1), a quality control is carried out to ensure that the pods meat European standards. Finally, the pods are packaged and shipped.
Figure 1: Process of coffee pod production
Figure 2: Transportation methods: container ship VS train
Our supply chain strategy involves sourcing all raw materials and components for our coffee machines and pods from China, taking advantage of the discounted prices and efficient transportation. The materials will be transported in 20ft shipping containers from a selected port in China to Portugal, chosen for its location in Western Europe and relatively low labour costs, starting at $13 per hour[2]
Once the manufacturing process is complete, the finished goods will be transported to the Netherlands via rail freight, a sustainable mode of transport [3]. In the Netherlands, the products will be received at a distribution centre, serving as a hub for further logistics.
[1] Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com. (n.d.). Alibaba. Alibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace
[2] TRADING ECONOMICS. (n.d.). Portugal - Labour costs: Wages and salaries (total) - 2024 Data 2025 Forecast 2008-2022 Historical. https://tradingeconomics.com/portugal/labour-costs-wages-salaries-total-eurostat-data.html
[3] Andrews, K. (2024, January 18). Current freight rates – January 2024. Scale Funding. https://getscalefunding.com/scale-funding-insights/current-freight-trends/